Five Minutes With WildFolk

At Lullaby we've become increasingly interested in how we can offer a more environmentally service to our clients. So it was fantastic to discover a new florist, literally right on our doorstep in Norwich, who is championing organic and sustainable floristry. 


We caught up with Natalie of Wild Folk to ask her more...

1. Tell us about why you decided to establish WildFolk? What is it about flowers and you?

I love flowers. I love what flowers mean to us and the beauty and joy they bring to people's lives. I love the challenge of growing flowers and know that the threat of climate collapse is very real. By working in harmony with nature and creating organic arrangements I am in a small way helping. 

2. Why have you chosen to set this up in Norfolk? 

When we lived in Cambridge we'd spend weekends in Norwich. To us it was the promised land - creative, independent, leafy, quirky - the list goes on. I felt that it would be a supportive community to set up a small eco business in and I was right. I've found a wonderful support network of creatives and friends.

3. Which has been your most successful flower to grow? Any tips for us budding gardeners? 

I grew a load of annuals in the front garden last year - gigantic poppies, cornflowers and nigella. It looked like a meadow had arrived in the city. My top tip is to sow the seeds for these annuals in September. This way you'll have really strong plants flowering earlier than a spring sown crop.

4. Can the future of floristry be sustainable and what should we be doing as wedding planners to help facilitate this? 

Definitely it can but firstly florists have to stop using floral foam, a non-biodegradable plastic. This is used as a base in most designs holding stems in place and keeping them hydrated. At the end of a wedding the whole arrangement can't be composted and the water containing broken down foam is flushed down the sink, polluting the ocean with micro-plastics. Secondly wedding planners can request British flowers, flowers that haven't been flown in, pumped full of chemicals and wrapped in copious amounts of plastic. The closer to the wedding the flowers come from the better, reducing carbon footprint and supporting small businesses. Most small scale growers grow their flowers outside in a chemical free environment which is hugely beneficial to the environment.

Check out WildFolk here.
WildFolk are hosting a floristry workshop at The Birdcage Norwich on 13th June. See full event details here.